SEYED AHMAD BEHESHTI
Speed And Intelligence

The objective of this work was to promote the product (Casio Edifice Watch) under the brand's slogan "Speed And Intelligence". I used a drawing light trail around the watch to express the slogan. My goal was to attract the viewers' eye at first glance and make them take their time and look at the image. I tried to bring an eye flow to the image and direct the viewer's eye through the entire photo.


I photographed the watch in my studio using a full-frame camera, a macro lens, and studio strobes. The photograph was retouched and manipulated later in Adobe Photoshop.

Author
My name is Seyed Ahmad Beheshti, aka Arash Beheshti. I am a multi-awarded Photographer/Designer and passionate Creative Director. I started working in the advertising industry as a full-time graphic designer and advertising manager in 2002 right after getting my diploma in Graphic Design. As I continued my education with a B.A. in Design, I discovered the strong relationship between advertising and photography. With the help of my prior knowledge of film photography, I soon learned and mastered digital commercial photography.

Website
https://arashbeheshti.com

BACK TO GALLERY