JOACHIM ROMAIN
Fast_Shop

In his Fast_Shop series, the artist draws on his intuitions and sensations about the frenetic and hypnotic impulses caused by online shopping. Joachim Romain navigated on online stores, collecting, classifying, archiving bookmarks, hacking locally the pages to modify the html code of the sites and thus modify their graphic charter as he pleased. Then he took pictures from his computer screen to capture the essence and energy of our delirious consumption rate. He placed his camera on a tripod in front of his computer and shot the pages of these virtual stores in long pauses, taking care, by means of the cursor, to move the image on the screen, thus creating random forms and colors, analogous to this sensation of profusion and speed. Layering, repetitions, fuzziness, aberrations of colors, dead pixels unhinged compositions, multiplications, inks saturations… these are the results of his intentional mutation - unintentional - to express our purchase habits in the virtual world.

Author
Plastic artist and photographer, Joachim Romain was born at le Havre in France in 1973. 2023 will mark his 20 years of artistic production. His work is a mirror of his environment, his personal and artistic perception of the world surrounding him.
Born from the union of an art lover and a photographer, Joachim Romain developed from his teenage years, tendencies to observe and desire to capture, through the use of photography, the moods of the advertising remains of the lanes of his birth place. In 2011 he started his photographic project "Fast_Shop", which offers an insight on his intuitions and sensations about the frenetic and hypnotic impulses caused by online purchase.

Website
https://joachimromain.com/

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